Ezoic Leap Review

Ezoic made Leap, their speed tool available for all publishers to make sure they pass Core Web Vitals.

Speed issues after I integrated my site to Ezoic was one of the reasons why I left Ezoic in 2020 and Leap was one of the reasons why I decided to use Ezoics ads once again.

Leap is available for free for all Ezoic publishers so you can give it a try and find out if your site loads fast or not with it.

My WordPress Sites are Already Fast

First of all, I would like to tell that my sites are optimized and load really fast so I know what I have to do to make my sites load fast even with Adsense ads in them.

HostingCloudways
CDNCloudFlare Full Page Caching / CloudFlare APO
ThemeGeneratePress and GP Premium (1)
BuilderGenerateBlocks (2) and GenerateBlocks Pro (3)
TOCTable of Contents Plus (4)
SEOSEOPress (5) and SEOPress Pro (6)
OptimizationPerfMatters (7)
Ads InsertionAd Inserter (8)
CDN PluginCloudFlare (9)
LinksSimple URL’s (10)
CategoriesDisplay Posts (11)

I get these results even with 12 Adsense Units:

So it is not like I am coming to Ezoic with a site poorly optimized.

Ezoic Leap Review

First thing that I would like to say is that Ezoic Leap is in beta so we might see some improvements in the future.

I think that they are trying to get this tool ready before Core Web Vitals is part of the Google algorithm and people start freaking out about the site not performing well because of speed issues.

Sites are all different, some of them are optimized for speed and some of them are not. I feel like I don’t need most of the stuff there.

Ezoic Leap: Overview

The Ezoic overview tab is something I am not interested. It is just bloat that makes things easier for lazy users.

If you care a bit of speed optimization, you will know that you can test how fast your site loads in Google Page Insights or in Google Search Console.

This is how everything looks in the overview tab.

I would invest more time in improving things that really move the needle instead of spending seconds in this tab.

Ezoic Leap: Core Vitals

This section is another waste of resources to make lazy Ezoic users even lazier than they already are.

I can see all of that in Google Search Console. You can see what posts are underperforming in terms speed there.

If you can’t understand the speed options and reports in Google Search console, the technical side of managing a site is not your thing.

Ezoic Leap: Optimization Settings

The optimization setting tab is where the magic happens, all the optimizations that you need to make your site faster are in this tab.

Let’s check each one of them and try to understand what they mean.

CSS Optimization

The CSS Section is useful to optimize the CSS and fonts and this is what I have activated.

Critical CSSDeactivated
Remove Unused CSSDeactivated
Remove Unused CSS by PageDeactivated
Optimize FontsDeactivated
Preload FontsDeactivated
Custom CSSDeactivated

These are some thoughts and questions about this section:

  • I don’t use Critical CSS because my site loads fast. About this practice, WP Johnny says that the implementation of Critical CSS is “ an old ass tactic now coming back in popularity cuz of bloated page builders” Critical CSS might cause CLS issues.
  • Removing unused CSS is something worth considering but I haven’t seen any improvements after it is implementation. The unused CSS continue being there according to PurifyCSS .
  • Removing Unused CSS by Page is a bad idea according to their own documentation. Why would you add something like that?
  • I am using system fonts so I don’t need to optimize fonts. Does this optimize fonts found in ads?
  • I am using system fonts, System fonts don’t cause speed issues.
  • I won’t use that unless you know what you are doing.

Let’s go to the next optimization

Images

This is an interesting section because it can optimize your images.

These are the options that I have activated;

Lazy Load ImagesDeactivated
Next-gen FormatDeactivated
Resize ImagesDeactivated
Preload Background ImagesDeactivated

These are some thoughts and questions about this section:

  • If I add images to my posts, these will go below the fold. Lazy loading is a core WordPress functionality and I have never needed that.
  • WordPress will add WebP support in WordPress 5.8 so I can wait.
  • The images in my posts have never been an issue.
  • I don’t have background images to preload.

Next-Gen Images or Resize Images broke images on blogs, categories and tags.

Static Asset Cache Policy

This section let’s you control what browsers should cache. The benefits of this would be for returning visitors.

ImagesActivated
StylesheetsActivated
ScriptsActivated
FontsActivated

As far as I know, this won’t improve scores in page speed tests. Can we have a good cache policy via CloudFlare?

Pre-Connect Origins

Pre-connect Origins parses your page to identify other domains you are requesting assets from. It then adds tags to tell the browser to pre-connect to those domains to speed up loading of those assets.

Pre-connect Origins Activated

I have pre-connect origins activated. The only external resources are ads so does pre-connecting help?

Minification

Minification is something that you can active since this feature won’t break your site.

Minify JSDeactivated
Minify CSSDeactivated
Minify HTMLDeactivated

These are some thoughts and questions about this section:

  • I have these options enabled in CloudFlare

Script Delay

I haven’t activated the script delay functionality since this is an option to trick Google Page Insights since all that you delay will load eventually.

Script DelayDeactivated
Reduce CPU Intensive TasksDeactivated
Core jQuery Feature PreloadDeactivated
Load jQuery from CDNDeactivated

These are some thoughts and questions about this section:

  1. The only external scripts loading are Google Analytics, Google Adsense and Ezoic scripts. I have one small script from my theme that I won’t delay since it breaks my menu.
  2. My setup doesn’t create CPU intensive tasks. The ads are the speed killers. The rest is fine.
  3. I don’t have Jquery, I got rid of it using Perfmatters

Let’s check the final optimization

Content

Lazy loading Iframes is a native functionality found in WordPress. I never use that functionality when it is present in optimization plugins.

Lazy Load IframesDeactivated

The only external content loaded are YouTube videos and I always placed way below the fold so I have never had any issues with it.

Technologies

This tab is another waste of time and another tab dedicated to those Ezoic users who don’t want to do their homework.

This section pretty much trashes themes and plugins based on misuse given by site owners.

You buy GeneratePress, you buy Elementor, you go to envato elements, buy a template there and you might get a beautiful but a slow site.

If this data is based on what Ezoic users do with lightweight themes, that clearly shows that most Ezoic users don’t know how to optimize a site for speed.

Lazy Ezoic users read that and start wondering if they need a website redesign.

I decided to test one of the alternatives given in this section to see how well those themes do and this is what I got.

Almost 3 seconds for a theme with no ads.

To be fair with the theme creator, the theme can be optimized and that same argument can be said about GeneratePress.

What are they gonna do when a user switches themes and their results get even worse?

Don’t follow instructions without testing stuff.

Ezoic Lab and Leaderboard

I added this two under the same heading because I don’t wanna waste another heading in tabs that promote laziness.

These two tabs are dedicated to lazy Ezoic users who don’t know:

  • How to run tests in Google Page Insights
  • How to check Core Web Vitals in Google Search Console

The leaderboard is just vanity. I need to make money, I don’t need to be ranked #1 unless I am trying to sell an speed optimization course.

Caching

Ezoic Cloud Caching is something I really like, I need my sites to be fully cached and I want my server to take long naps. I want my server to hibernate all winter if possible.

I want everything to be served from Ezoic servers just like CloudFlare Full Page Caching or CloudFlare APO does.

I have the default settings but this section could be more friendly for Ezoic users. This is more difficult than setting WP Rocket.

Questions and Answers

These are some questions and answers about Ezoic Leap

Can I use CloudFlare APO or CloudFlare Full Page Caching?

  • You can’t use CloudFlare APO or Full Page Caching. I don’t really like using their CDN.

Can I use a Caching Plugin?

  • No, you shouldn’t use caching plugins with Ezoic. I don’t use Caching plugins when using CloudFlare APO or Full Page Caching, so it is a pretty good advice.

Conclusion

I think Leap is gonna get better and better, I hope they spend more time focusing on what it really matters and then if they have time and resources, they can build stuff for the Lazy Ezoic users who don’t wanna do their homework.

I will make more questions and see if I can enlighten you a bit more.

I don’t wanna share scores because you don’t get a solid numbers, sometimes you see a number then another number.

My sites are optimized for speed so I am still passing core web vital despite moving from Adsense to Ezoic.

Check your Google Search Console, Field data is the king.

Sobre Jose manuel

Soy José Manuel, empecé un blog en el 2011 como un pasatiempo y para hacerlo en mis clases y poco a poco, me enamoré de WordPress. Espero que algo de todo lo que he escrito te sirva de ayuda.

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