Ezoic vs Adsense: The Final Battle

In this post, you will find my thoughts about the battle between Ezoic and Adsense and some very important things that you should consider before making the switch to one or the other.

I hope that I don’t bore you with my story but that’s the only way I can make my position make sense.

Let’s hear it.

Adsense: My First Love

I joined Adsense in 2019 and these were my earnings with zero knowledge about how to place ads, autoadas, anchor ads, number of ads per page, ad viewability, impressions.

I knew nothing about monetization with ads.

MonthEstimated earnings (USD)Page viewsPage RPM (USD)
2019-06150.191059391.42
2019-07141.531269901.11
2019-08182.381404641.3
2019-09301.951852621.63
2019-10334.762164691.55
2019-11376.042144251.75
2019-12289.961603641.81
2020-01328.771943151.69
2020-02441.452418701.83

Ezoic: My Second Love

In this point, I thought that giving Ezoic a try was the best next thing to do and these were my results.

I saw an improvement in the first month and then we see how the pandemic screwed all publishers up

monthrevenueepmvvisitspageviews
2020-03$605.82$3.49173,448222,871
2020-04$616.60$2.56241,087285,129
2020-05$311.04$1.67186,214197,145
2020-06$528.75$2.60203,513212,947
2020-07$376.41$3.21117,337147,469

During my last month, I saw how the number of visits is decreasing, I also see how my site is getting super poor results in GTMetrix.

I also got frustrated with the placeholders, you switch themes and you lose all your placeholders and when you try to add them yourself, you site looks more messy and spammy than it already was.

I didn’t feel like adding more content or updating the existing one because it was gonna look spammy and feel super slow anyways.

Also paying for the Ezoic optimization tool was insane, I just needed to lazy load the ads, I was gonna pay $59 for that.

So I stopped using Ezoic ads.

Back to Adsense

I got back to Ezoic and I decided that I was going to place the ad units with Ad Inserter in the best places I knew.

I also started using Sticky Ads on the Sidebars and the bottom of the page using Ad Inserter or Elements created by GeneratePress.

I limited the number of units to 10 or 12 and removed the ones that got less visibility.

I started testing things and getting ideas from sites using Ezoic, Mediavine and AdThrive since they are easy to find using PublicWWW.

And I see how the sites starts to get more visits again therefore the revenue starts to grow

2020-08436.071995522.19
2020-09628.852721502.31
2020-10685.313355682.04
2020-11669.662822192.37
2020-12644.982476322.6
2021-01595.82774152.15
2021-02706.033588461.97
2021-03799.094099171.95
2021-04841.613887332.17
2021-05805.553941822.04

The last month I had only ten units:

  • 7 in-content ads. (Fixed ad units 300 x 250)
  • 2 Sidebar ads, one of them a sticky ad. (Fixed ad units 300 x 250 or 300 x 600)
  • 1 Sticky ad at the bottom. (Fixed ad unit 728 x 90 for Desktop) or (300 x 50 for Tablets and Mobile)

The site is super fast, super optimized with a fully loading time of 0.3 seconds with the help of PerfMatters and the full page caching by CloudFlare.

No even using a caching plugin. 97% of all requests made to my site taken care by CloudFlare.

I think I could make two or three moves like paying for CloudFlare APO, purifying the CSS of the site and removing the less performing in-content ads to have nine winners (nine titans)

Back to Ezoic Again

I decided to stay in two Ezoic groups, one of them is the same stuff every day:

  • People having problems with Ezoic,
  • Influencers trying to get their affiliate commissions.
  • People trying to get their sites approved with almost no views
  • Ezoic apologists jumping every time a post or comment doesn’t praise Ezoic.

The ezoic apologist are the worst, they don’t work for Ezoic and they answer questions with zero reasoning like people who belong to their cult

Despite all of that I decided to add a Small site that recently hit 15000 page views to see if things have changed or if I have changed.

The site was approved and one Ezoic employee set the placeholders in the worst way possible.

Different site, same spammy method for placing ads.

I got rid of all placeholders set by Ezoic and placed them myself using the Ad Inserter plugin.

The sites already loads super fast but I activated Ezoic Leap

Adding the Bigger Site to Ezoic Again

I contacted a really cool man named Dan from Ezoic. I asked him if he could approve my bigger site

I told him that I was gonna place the ads myself but he said that he was happy to set that up with the Ad Inserter plugin.

He did an awesome job. I was really happy with the service.

Now I have to wait, I will be reporting the results here.

I need to make more than $800 and see the site growing.

It is hard to prove that something in the Ezoic set up is affecting your SEO.

If I am gonna make the same or a similar amount of money or if the visits start to drop, I would get back to Adsense.

We’ll see what happens in the next few months. I seriously wanna make more money.

Thoughts after June 1st , 2021

These are some doubts, questions and things that bothered me.

Page Views Vs EPMV

There is a difference between page views and visitors and that’s something that has to be taken into consideration before trashing Adsense.

I understand there is a difference but you gotta take it into account when you do these experiments.

Ezoic EPMV11866$2.39
Ezoic EPMV translated to Page RPM14164$2
GSP saying: “I am not impressed by your Performance”

Remember, I am not discussing what reporting method is better.

John Dykstra have some thoughts about EPMV vs RPM in the Fat Stacks Blog. He also has what he calls a Website RPM & EPMV Calculator

John is a very smart guy, hopefully this helps to make fair comparisons between Adsense, Ezoic or any other ad network you are using.

I want more Money Please: June 4th

Check this out, Adsense with 10 ads vs 24 Ezoic Placeholders

AdsenseEzoic
$30.24$29.45
$2.37$2.27

The first screenshot is from May 28th and the second screenshot is from June 4th. Comparing two Fridays

I hope Ezoic beats Adsense in the next few weeks but first few days since like Adsense is defending those takedowns really well.

I want more Money Please: June 7th

I decided to deactivate Ezoic Leap because I am getting the same results with or without it. Those optimizations are not making a difference.

I am still using Ezoic Cloud Caching since Ezoic publishers are pretty much forced to use it.

These were my earnings on June 7th, 2021. That’s a big number because Google blessed me in the June Core Update.

I was praising the AI at first but then I realized that I was getting more traffic than usual

Ezoic Adsense
$58.21$1.19
21417 Page Views499 PageViews
$2.71 RPM$2.38 RPM

The EPMV translated to RPM is $2.71 according to the Website RPM & EPMV Calculator by Fat Stacks.

The difference is $33 cents.

Thousands of ad combinations from Ezoic, sticky ads on the sidebar, anchor ads, ad refreshing.

VS

Adsense with 10 fixed ad units, no sticky ads in the sidebar or anchor ads, no ad refreshing

Not losing money but not living the Ezoic dream that the Influencers talk about in their streams when they promote their affiliate links.

The good lesson here is that you should spend more time updating and perfecting your content. You can increase your earnings that way.

June and July 2021: I want more Money Please

These are the results of the first two months

MonthEarningsEPMVRPM
June$1231$3.052.43
July$824$2.892.29

I was sort of happy during the June Google core update because my site got an increase in traffic which helped me make around $55 a day for a few days.

That bump in traffic started to decrease and the earnings started to decrease as well

I don’t blame Ezoic for the decrease in traffic but it sucks when you join Ezoic and stuff like that starts to happen.

Some people claim that Ezoic ads make ranking your content a more difficult challenge than it already is but that claim requires evidence which is difficult to gather since there are many factor in play.

Crawl Stats

If I interpret this correctly, adding my site to Ezoic ads are making things more difficult for the Google crawler

This is google telling me that Ezoic ads are making their crawler work twice, three or four times harder

Publishers never talk about this. Influencers won’t talk about this since they need their affiliate money.

August 2021: Getting Rid of Some Ad Units

Ezoic earningS took a hit in July as predicted by the Ezoic Team so I decided to clean a bit and got of rid of all the ad units which were marking small percentage of the total earnings.

I started August with the eleven top earners and the anchor ads.

I don’t believe in this idea that you have to add 50 placeholders and let the artificial intelligence do its thing.

If you place an ad after paragraph 25 and it makes you close to 0% in earning, why would you add ads after paragraph 30, 33, 36, 40, 45, 50?

Check your Ezoic analytics and find out.

By the way, EPMV in August has been similar or better than June and July so getting rid of a bunch of ads below the fold making almost nothing hasn’t impacted my earning negatively

MonthEarningsEPMVRPM
August1017$3.082.44

During August, I made my best effort to optimize my site and I started getting more views

  • I disavowed spammy links
  • I started using Ahrefs Webmaster Tools and fixed all the problems Ahrefs pointed out
  • I deleted some posts
  • I started updating posts
  • I added more content
  • I improved my internal links

By the end of August, I started getting more views therefore I started making between $40 to $50 a day

September 2021

It has been a good month, I am getting lots of views a day therefore I am making more money

I thought that having more and more pageviews would increase my RPM since more people are checking my content but it seems like it didn’t move the needle.

I know that most of my traffic is not from the USA therefore I am not expecting $24 RPM, not even a $10 RPM.

I would be happy getting a $4 to $5 RPM and that’s why I am not that happy with Ezoic.

Maybe sites targeting a non English speaking audience don’t make that much on Ezoic, specially if the Adsense setup is really good.

I can see how they can take you to the moon when you place your Adsense ads in the best placements available.

Ezoic Levels

I am in Level 3 according to Ezoic Levels, I thought that I was gonna make more money but the EPMV is kinda the same.

EPMVRPM
$2.92$2.29

Back to Adsense?

I am thinking about getting back to Adsense, At this point I am sending 5% of the traffic to Adsense and sometimes I get similar numbers.

These are the numbers for september 14th

EzoicAdsense
Earnings$64.54$4.59
RPM$2.25$2.15

Ezoic and Adsense using the same number of ad units.

I am trying to figure out what else I can do to make more money from Display ads:

  • Adding more in-content ads doesn’t make any sense since I don’t write long *ss posts so adding ads after paragraph 15 add a bit of money but not that much.
  • I don’t want to add more ads above the fold before the post title or before the headers because that would make my site look way too spammy.

Since I hate server-side ads, I might go back to Adsense in the near future, I don’t want to make the move right now because I am happy with the money I am making and I want to give Ezoic a bit more time.

Final Thoughts

I will keep adding more information but before you leave, understand a few things.

  • I want to make more money.
  • I want Ezoic to make me more money
  • My options are Adsense or Ezoic since Mediavine or AdThrive won’t take sites targeting a Spanish speaking audience
  • I don’t get 3% of your earnings if you use this or that.
  • There are a lot of people pretty much sh*tting on Adsense to get that 3% of everything you make if you join Ezoic.
  • Some publishers can’t compare sh*t since they have never used Adsense or other program like Mediavine or AdThrive
  • Some publishers can’t compare sh*t when their Adsense ad units were poorly placed.
  • Some publishers are making a lot of money with Ezoic.
  • Ron Stefanski was making a lot of money with Adsense Ads, he was happy with Adsense but left it behind because he had some issues with that program.
  • Ron probably hates Adsense now but it is a fact that he was making thousands of dollars with it.
  • Ron Stefanski added that site to Ezoic. Later he sold the site for personal reasons.
  • If Ezoic doesn’t work for me, that doesn’t mean it can’t work you. Feel free to test it.

Sobre Jose manuel

Soy José Manuel, empecé un blog en el 2011 como un pasatiempo y para hacerlo en mis clases y poco a poco, me enamoré de WordPress. Espero que algo de todo lo que he escrito te sirva de ayuda.

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